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ソーシャルメディアを持っているときにウェブサイトは必要ですか？

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  • ソーシャルメディアを持っているときにウェブサイトは必要ですか？
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ソーシャルメディアがあるのにウェブサイトは必要ですか?

Do I need a website when I have social media?

ソーシャル メディア アカウントを持っている場合、Web サイトは必要ですか?

答えは圧倒的に「YES」です！ 私たちもただ口うるさく言っているわけではありません。 ソーシャル メディア ゲームが強力であっても、オンラインでの存在感を確立するには Web サイトを持つことが不可欠です。 あなたがコンテンツ クリエーター、起業家、旅行ブロガー、新興企業、または既存の企業であっても、Web サイトはあなたのすべての中心ハブです。

オンライン戦略は、Web サイトとソーシャル メディアを区別するものであってはなりません。 代わりに、ウェブサイトが必要な理由と、ブランドの成功を築くためにウェブサイトがソーシャル メディアの取り組みとどのように完璧に組み合わされるかを見てみましょう。

なぜウェブサイトが必要なのでしょうか?

ソーシャル メディア プラットフォームは、個人や企業を視聴者と結び付ける上で重要な役割を果たしているのは間違いありません。 ただし、オンラインでの存在感を確立するためにソーシャル メディアだけに依存することは、大きな見落としとなる可能性があります。 TikTok、Instagram、X (ただし、Twitter という呼び方をやめる日は来るのでしょうか? おそらくそうではありません 🙃) などのプラットフォームは、即時のインタラクションを提供し、優れた視聴者リーチを提供しますが、Web サイトが提供する深さと永続性に欠けています。

Web サイトは、オンライン ID の集中ハブ、アンカーとして機能します。 ソーシャル メディアのプロフィールとは異なり、Web サイトでは、あなたが誰であるかを示すカスタム ドメイン名を使用して、あなた自身またはあなたのブランドを包括的かつカスタマイズ可能な表現として厳選することができます。

なぜウェブサイトが必要なのでしょうか?
なぜウェブサイトが必要なのでしょうか?

ウェブサイトとソーシャルメディアのみを持つ理由

ウェブサイトの強みとソーシャル メディアの直接的な関わりを組み合わせることで、強力な相乗効果が生まれます。 これは、さまざまな方法でブランドを構築するのに役立つ、包括的かつ効果的なオンライン プレゼンスです。

TikTok や Instagram の時代でも、ソーシャル メディアのみではなく Web サイトを持つことが依然として重要である理由をいくつか挙げます。

🏠 Establish Your Online Presence in One Spot

Having a website establishes your online presence in one spot so people can learn all about you and interact with your brand.. While social media offers immediate interaction, a website serves as the anchor, consolidating your brand or personal identity. It provides a professional space for visitors and gives you and your brand credibility. A website acts as a centralized hub where you can share unique content as well as direct visitors to see your social media accounts.

🕵️‍♂️ Be Discoverable on Search Engines

While it’s true that some social media platforms like YouTube and TikTok are now being indexed by Google for organic search visibility, websites still reign supreme for search engine optimization (SEO). Having a well-optimized website increases the chances of being discovered through search engines, attracting organic traffic beyond your social media followers.

💲 Monetization Opportunities

For businesses, a website opens up various monetization avenues, such as e-commerce, advertising, and partnerships, which may be more challenging to achieve solely through social media.

Especially vital for e-commerce brands, your website is like your digital storefront that never closes. Whether it’s a night owl browsing at 2 AM or an early riser exploring at 5 AM, your business is there and ready.

📈 Valuable Performance Insights

Social media platforms offer solid insights into how your posts are performing, but having a website gives you so many more tools to determine your target audience and how they’re responding to you. Platforms like Google Analytics, Hootsuite, and Sprout Social all provide numerous ways to track site visitor activity to adjust your strategy for optimal performance. It’s a strategy for both short and long-term success!

Reasons to Have a Website vs Social Media Only
Reasons to Have a Website vs Social Media Only

🌐 Brand and Content Ownership

On social media, you’re subject to the platform’s terms of service and algorithm changes. With a website, you own and control your content, reducing the risk of sudden visibility drops or content removal. This gives you better brand ownership to mold how you interact with others, share your brand, or tell your story.

🛍️ Better Shopping Experiences

Social media profiles offer limited space for information. A website provides the freedom to delve into detailed information about your products, services, or personal background. This builds a deeper relationship with customers over time and yields lifetime customer loyalty.

Harmonizing with Social Media
Harmonizing with Social Media

🔄 Harmonizing with Social Media

Having a website doesn’t mean sidelining social media. The best strategy is to use each to support the other. Your social media accounts can point viewers and followers to your website via organic posts or if you don't have the time, you can contact Bao Minh An E-commerce to manage all your links in one spot. You can then use your website to expand on your content, providing even more ways to interact with your audience, including suggesting they follow you across all your social media accounts.

While social media undoubtedly plays a pivotal role in creating an online presence, having a dedicated website remains essential for establishing a solid foundation for you, your brand, or your business. Use your site to complement social media efforts, cementing your foothold in the digital landscape now and in the future.

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BAO MINH AN 電子商取引会社有限会社

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